Our Mission & Brand


As women, we make every occasion special, and we don't need to wait for that "special occasion" to feel beautiful and empowered. For this reason, at DL Jewelry, a female-owned business, we're committed to supporting women to feel beautiful and empowered everyday with our high-quality, versatile, yet affordable pieces.


We believe in affordable luxury, and we offer trendy yet classy, every day, high-quality pieces of jewelry that will give you that luxurious, retail-therapy experience from the moment you receive your package in the mail, without breaking the bank.

Our pieces have been designed with YOU in mind, so regardless of which model you choose, you'll always look amazing!. Feel free to rock them on their own or paired with other necklaces from our collections for an edgy yet classy and sophisticated look.

DL Jewelry is hypoallergenic*, lead, and nickel-free, corrosion-free, and environmentally friendly. 

We stand behind our brand, and your satisfaction is our top priority. In the unlikely event you're not satisfied with your purchase, we invite you to send us an e-mail at returns@definedluxejewelry.com explaining the reason for your dissatisfaction, and we'll make everything within our reach to find a solution. Please check our Return Policy for more details.


A little bit of story time:

I've always noticed that we tend to leave ourselves for last (kids, parents, husband, family, and then us...can you relate?). On the other hand, we have social media distorting images and concepts of what beauty truly means. Many women don't feel beautiful or even dare to wear jewelry unless it's for a special occasion because they don't think they're worth it. I've even heard, "being beautiful every day is a luxury I can't afford," and THIS was my turning point. After 17 years designing crystal jewelry, a burning desire to create a brand around everyday, affordable luxury jewelry started to kick in.

Every woman is beautiful in their own right. Beauty comes in all shapes and forms; why conform to what society dictates? Why wear jewelry only on special occasions? Aren't we special enough?

This became my mission, the big WHY behind my brand, Defined Luxe Jewelry, dedicated to and inspired by all the beautiful women worldwide. Sis, I want you to know that you are beautiful, you are enough, and you make every occasion special. Welcome to my little corner, DL Jewelry, where helping you feel beautiful and empowered everyday is the reason why I'm here.


*Disclaimer: Hypoallergenic means that the risk of triggering an allergic reaction is low; however, it doesn't mean you can't get an allergic reaction.